Today is a big deal! ASB recently finished a new Australian Gold spot that went straight to broadcast. This is big, considering we focus primarily on pre-production animatics. The kicker: I was named "Art Director"! I personally only did a few sketches for this one, mostly directed other artists, but I do have a snippet of some of my production artwork for you:
This piece was initially intended as a rough reference for our teams, but I guess our Creative Director deemed it suitable (ha), because our 3D modellers used it as their official character concept! That was pretty exciting to hear, that one of my doodles would be animated and broadcast all over the web. And here's the next coolest thing:
This piece was initially intended as a rough reference for our teams, but I guess our Creative Director deemed it suitable (ha), because our 3D modellers used it as their official character concept! That was pretty exciting to hear, that one of my doodles would be animated and broadcast all over the web. And here's the next coolest thing:
See? Art Director! You can watch the commercial on our Facebook page, here:
Enjoy!
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